Carl-Johan Malmsten

Senior Project Coordinator

CJ enjoys tackling objectives in a creative and mindful approach. He runs on being inspired by and inspiring others in, finding small keys that unlock new ways and move thinking forward.

Background

Carl-Johan has a background in communication and has worked with employer branding with organizations like King and IKEA, research and strategy for brands like Fonterra, 7-Eleven and Betfair, and UX copy and advertising for games like Candy Crush Saga and Bubble Witch Saga. He started Tram Sessions in Melbourne, is a founding member of Awesome Stockholm and holds a Bachelor of Communication from Edith Cowan University, Perth. Carl-Johan is also a MHFA Accredited First Aider.

Originally from Sweden, in 2017 Carl-Johan moved to Australia with his family while freelancing for brand agencies Anthologie and Monk Studio, and organisations Welink and Natuva, delivering brand copy. He also worked with Jonah and Jeroen at Boundlss, designing conversations for the digital health bot.

My Why

I run on being inspired by, and inspiring others in, finding small keys that unlock new ways and move thinking forward. 

How I work

With an open mind and responsiveness to others’ needs I enjoy tackling objectives in a creative and thoughtful/mindful/precise approach.

“Carl-Johan – to close colleagues known as CJ – is one of the nicest people and best copywriters I have ever worked with. CJ is thoughtful, precise, funny, committed, intelligent, punctual, organised, loyal and ambitious. A great writer and a dear colleague.

“His curiosity. He has an open mind and he always wants to know more. He will know more than you about pop culture. He will know more than you about music. And he will know more than you about the things that people talk about. But he will never impose this on anyone. It’s just something he likes.”

What I do

I coordinate our coaching programs, write newsletters and communication that enhance the experience. Overseeing the progress of all our coachees, I enjoy creating a community for our coachees that takes them on a jouney from learning to being. 

What I love

Finding peace through long runs and direction with good music. Spending time with friends and of course my family and three children.